Growing sales in Health & Life Sciences demands navigating regulation, complex procurement, and clinical scrutiny-yet offers huge upside through value-led selling, digital engagement, and partnering to improve patient outcomes and laboratory productivity
Gyroscope International strengthens sales performance in Health & Life Sciences by delivering a true hybrid transformation-bringing together powerful digital learning, AI-enabled coaching, and high-impact personal development. Our international capability provides local insight in every major market, backed by a unified methodology that drives consistency and excellence. With deep sector experience and a clear focus on measurable outcomes, we help teams sell complex solutions with confidence, articulate value to clinical and procurement stakeholders, and build the behaviours that lift win-rates and customer lifetime value across global HLS portfolios.
We recognise that this sector has very specific requirements and a generic approach does not work So we provide differentiated approaches to four parts of the sector
Technology and equipment used in diagnosis, monitoring, and treatment, requiring specialist selling that aligns clinical value, safety, and operational efficiency.
Medicines developed, manufactured, and prescribed to prevent or treat disease, with sales focused on evidence, outcomes, compliance, and stakeholder education.
Solutions, instruments, and services enabling scientific research, diagnostics, and innovation, sold through technical expertise, laboratory insight, and value-driven support for discovery and productivity.
Products and services improving livestock and companion-animal wellbeing, combining clinical value, regulatory awareness, and strong relationships with vets, producers, and distributors.
Leading players are using Gyroscope today to equip their people to grow the result by changing behaviours and processes. Working across borders but with international consistency delivers success.
A successful French programme replicated in UK for a brand leader selling complex capex systems and consumables into laboratories. The focus is on demonstrating value, differentiation and RoI
Delivering core selling skills in local languages for an animal health player in seven European countries/languages. Now in it’s third year the programme has permitted an effective, efficient rollout.
Running a Sales Gym methodology to medical devices sales teams in nine European countries. Highly time-efficient learning drives immediate and sustained implementation working closely with sales managers.
How combining training and AI coaching is transforming sales effectiveness.