# Gyroscope International ## Posts - [Hello world!](https://gyroscope.lefent.co.uk/hello-world/): Welcome to WordPress. This is your first post. Edit or delete it, then start writing! ## Pages - [5 ways to manage optimism in sales](https://gyroscope.lefent.co.uk/5-ways-to-manage-optimism-in-sales/) - [Heart…Head…Hands](https://gyroscope.lefent.co.uk/heartheadhands/): SALES Heart…Head…Hands Strategic Account Management Just before the lockdown we hosted a dinner at The Athenaeum Club on London’s Pall Mall. The guests were about 30 leaders from leading professional service firms and financial institutions with a smaller number of entrepreneurs from a range of sectors. The theme was strategic account management (SAM) and we looked at the subject through three lenses: the heart, the head and the hands. Heart-felt “Why” first “Ask why before you ask how” is a useful saying from author Simon Sinek. Before we immerse ourselves in the processes, planning and execution of strategic account management […] - [Five steps to integrated sales performance](https://gyroscope.lefent.co.uk/five-steps-to-integrated-sales-performance/): SALES Five steps to integrated sales performance Bringing together ‘Gyroscope International’ five-step strategy can create sustained improvement in sales performance The big prize in sales is to generate sustainable organic growth that makes a significant contribution to the value of the business. This value will be recognised by potential investors, suppliers, partners and customers. The big challenge is this significant sustainable growth needs to be achieved in a rapidly and radically changing business environment. “We see four main drivers for sales change and that’s why we founded Gyroscope International,” says Gyroscope International Chairman Richard Higham. “The world that sellers operate […] - [Salespeople who can adapt quickly...](https://gyroscope.lefent.co.uk/salespeople-who-can-adapt-quickly/): SALES Salespeople who can adapt quickly… Salespeople who can adapt quickly in a changing market will be increasingly valuable The coronavirus pandemic has accelerated trends that were already present. The impact of these trends will continue well past the return to “normal”. We have been talking to sales leaders over the past three years about the drivers for sales change and the need for sales organisations to adapt to flourish. COVID-19 has driven sales change even faster and moved the “important, but not urgent” box to the “both important and urgent” box. For those looking to generate sustainable growth in […] - [Meeting the challenges of international selling](https://gyroscope.lefent.co.uk/meeting-the-challenges-of-international-selling/): SALES Meeting the challenges of international selling Meeting the challenges of international sales training If you want to build and deploy international training (sales, management, customer relations, marketing, communication) then you will have demanding criteria.  Our extensive experience of winning, designing and delivering international programmes over many years tells us that these criteria will include:  International reach with local sensitivity  Effective international programme management  High quality delivered virtually and face-to-face  Strong implementation and reinforcement  Measurement of the impact and Return on Investment   International reach with local sensitivity Because we have worked on so many international programmes we understand the tension between consistency across the international business and the need […] - [Gyroscope International & Sales Learning](https://gyroscope.lefent.co.uk/gyroscope-international-sales-learning/): SALES Gyroscope International & Sales Learning In this article, we explain in more detail the Gyroscope International’s pragmatic, results-based approach underpinned by sound and innovative learning theories. Learn to earn Businesses need their people to learn in a way that will produce returns. Some of those returns may be long-term and intangible but learning should generate measurable payback in terms of improved volumes, market share or profit. Practical and relevant This means that learning must be linked strongly to the realities of daily business life. The concepts need to be readily applicable. Focus on the “vital few” We help people […] - [The Customer Gyroscope model](https://gyroscope.lefent.co.uk/the-customer-gyroscope-model/): SALES The Customer Gyroscope model Managing business relationships: use the Customer Gyroscope model Managing business relationships is challenging and important. It takes effort and skill to win and nurture relationships that will deliver sustainable value. It is often hard to define what is meant by “relationship management”. We have used the concept of the gyroscope as a clear (and enjoyable) way of explaining the components that an organisation needs to get right to be effective in managing accounts ranging from strategic, global accounts to smaller but significant relationships. The Customer Gyroscope ® is designed to provide a clear and comprehensive […] - [Insights](https://gyroscope.lefent.co.uk/insights/): Insights Sales Transformation needs to drive results.  Here are some of the results Gyroscope clients have achieved through our programmes.  Examples are always anonymised to respect commercial sensitivities and NDAs. Sales The Customer Gyroscope model Read More Sales Gyroscope International & Sales Learning Read More Sales Meeting the challenges of international selling Read More Sales Salespeople who can adapt quickly… Read More Sales Five steps to integrated sales performance Read More Sales Heart…Head…Hands Read More Sales 5 ways to manage optimism in sales Read More Sales Five steps to integrated sales performance Read More Read our new whitepaper How combining […] - [Toyota Material Handling](https://gyroscope.lefent.co.uk/toyota-material-handling-3/): Toyota Material Handling Why In the European organisation there was no alignment in structure or in methods. This was counterproductive in all international sales activities. The purposes was to establish one way of working and move from a product focus to a more consultative approach. What we did With strong senior management engagement, we have trained approx. 330 Key Account Managers in a pan-European Academy. There are three levels running over three years involving nineteen days of workshops. Language barriers have been overcome using local language training to support implementation. Some countries are also supported in recruitment. At HQ level […] - [Toyota Material Handling](https://gyroscope.lefent.co.uk/toyota-material-handling-2/) - [Chargeurs](https://gyroscope.lefent.co.uk/chargeurs/): Chargeurs Overview High growth is not easy in changing and challenging times but this international business is on track to double in size over five years to £1.25Bn.  Chargeurs owns businesses in the textiles, industrial film, museum design and luxury goods sectors.  Sales Boost is a three year programme to “sell more; sell better” and equip the company to achieve its growth goals. What we did The first phase worked across the divisions with three main elements. A Commercial Reconnaissance with each divisional leadership team clarified, agreed and validated where the sales organisation was at the start, where they wanted […] - [Roomex](https://gyroscope.lefent.co.uk/roomex/): Roomex Roomex provides an all in one solution for workforce travel The business is growing rapidly with teams in Ireland UK Germany and the USA Some years ago I attended a session on key account management as part of an Enterprise Ireland /Technical university of Dublin programme on international selling. We have applied many of the key account management approaches that I learnt on the programme so when we were organising the first company conference after lockdown it made really good sense to reinforce the learning. I was really impressed with the way our team (a mix of very experienced […] - [Toyota Material Handling](https://gyroscope.lefent.co.uk/toyota-material-handling/) - [Asahi](https://gyroscope.lefent.co.uk/asahi/): Asahi The purpose of our intervention After years of slow change in the market Asahi wanted to implement an innovative sales development programme in one of their Central European breweries in order to synchronise sales skills and reach a higher level of consciousness in sales management as well to increase the margin level and revenue. What we did 220 sales representatives and 20 sales managers Gyroscope participated in a 3 module Gyroscope sales development programme spread over 4 months time with full diagnosis and continuous measurement/feedback and ongoing individual field coaching support in a highly competitive context. Outcomes As a result […] - [Videos](https://gyroscope.lefent.co.uk/videos/): Videos Why Gyroscope https://vimeo.com/1084540311?share=copy&fl=sv&fe=ci%20 Gyroscope – How we work https://vimeo.com/1084540280/1c13a26b7c New Ways of Measuring Training https://vimeo.com/1093116560 Price & Value – ROI and Business Case https://vimeo.com/1129523514/613057ee2b Trust is Manageable https://vimeo.com/571575809?share=copy&fl=sv&fe=ci%20 - [Financial Services](https://gyroscope.lefent.co.uk/financial-services/): Financial Services Growing sales in Financial Services requires navigating regulation, complex buying processes, and heightened risk scrutiny—yet offers significant upside through value-led selling, digital engagement, and trusted partnerships that help clients optimise financial performance and manage risk with confidence. Hybrid Sales Transformation in Financial Services Gyroscope International accelerates commercial performance in Financial Services through a modern, blended approach—combining advanced digital learning, AI-powered coaching, and expertly facilitated development that embeds real behaviour change. Our global network brings local intelligence in every key market, aligned to a common framework that ensures consistency, rigour, and regulatory credibility. With deep Financial Services expertise and […] - [Industries](https://gyroscope.lefent.co.uk/industries/): Industries We help organisations sell more effectively across diverse sectors, combining broad experience with deep commercial insight. Industries We Serve At Gyroscope International, we support organisations across a broad landscape of sectors—helping them sell effectively through every channel: B2B, B2B2B, and B2B2C. Our strength lies in combining wide-ranging experience with deep sector insight, applying proven and innovative sales solutions that deliver measurable results.Cross-fertilisation is central to our approach. Insights from regulated markets sharpen our work in fast-moving industries; lessons from technical solution selling enhance outcomes in price-sensitive environments. By blending this breadth with true industry depth, we ensure our programmes […] - [Measurement](https://gyroscope.lefent.co.uk/measurement/): Measurement Effective sales transformation depends not only on learning, but on knowing whether learning works. Why measurement matters Effective sales transformation depends on more than great content – it depends on knowing whether the learning is working. Measurement is essential because it enables organisations to estimate the RoI of their investment, but its value goes far beyond finance. When done well, measurement reveals where learning is strong, where behaviours still need support, and where managers can coach more effectively to drive implementation.  At Gyroscope we use the Learning-Transfer Evaluation Model (L-TEM) to make this happen. L-TEM provides a modern, evidence-based […] - [Privacy Policy](https://gyroscope.lefent.co.uk/privacy-policy-2/): Privacy policy Policies – Privacy Policy Principles In setting out the Gyroscope International privacy policy we follow the six principles set out in The Data Protection Act: 1. We seek to be fair and lawful. This means we will: a, Have legitimate grounds for collecting and using the personal data; b, Not use the data in ways that have unjustified adverse effects on the individuals concerned; c, Be transparent about how we intend to use the data, and give individuals appropriate privacy notices when collecting their personal data; d, Handle people’s personal data only in ways they would reasonably expect; and e, Make sure we do […] - [White Papers](https://gyroscope.lefent.co.uk/white-papers/): “Access All Downloadable Documents Here” Al Coaching Download Whitepaper Digital Sales Learning Download Whitepaper Value Selling Download Whitepaper KAM – The Customer Gyroscope Download Whitepaper Leadership Download Whitepaper The Sales Gym Download Whitepaper Simulators and Gamification Download Whitepaper AI in Sales Download Whitepaper Assessments Download Whitepaper Diagnostics Download Whitepaper Consultancy Download Whitepaper Sector-Specific Programs Download Whitepaper Take the New Whitepaper Take our 5 minute new whitepaper challenge and get a quick assessment New Whitepaper - [Health & Life Sciences](https://gyroscope.lefent.co.uk/health-life-sciences/): Health and Life Sciences Growing sales in Health & Life Sciences demands navigating regulation, complex procurement, and clinical scrutiny-yet offers huge upside through value-led selling, digital engagement, and partnering to improve patient outcomes and laboratory productivity Hybrid Sales Transformation in HLS Gyroscope International strengthens sales performance in Health & Life Sciences by delivering a true hybrid transformation-bringing together powerful digital learning, AI-enabled coaching, and high-impact personal development. Our international capability provides local insight in every major market, backed by a unified methodology that drives consistency and excellence. With deep sector experience and a clear focus on measurable outcomes, we help […] - [Customers](https://gyroscope.lefent.co.uk/customers/): Customers Cras mattis consectetur purus sit amet fermentum. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Vestibulum id ligula porta felis euismod semper. Take the Hybrid selling test Take our 5 minute hybrid selling challenge and get a quick assessment TAKE THE HYBRID SELLING TEST - [Success Stories](https://gyroscope.lefent.co.uk/success-stories/): Success Stories Here are some examples of the situations our clients presented to us, what we did together, and what the result was. Examples are always anonymised to respect commercial sensitivities and NDAs. Read our new whitepaper How combining training and AI coaching is transforming sales effectiveness. New Whitepaper - [Impact](https://gyroscope.lefent.co.uk/testimonials/): Impact Sales Transformation needs to drive results.  Here are some of the results Gyroscope clients have achieved through our programmes.  Examples are always anonymised to respect commercial sensitivities and NDAs. “The good news is that we now all agree where the problems are but also have a shared view of where the solutions will be.  I’m very pleased with the way that our leaders have shifted not just their understanding but their behaviours.  There has been a real change in commitment and engagement through the whole exercise.” The account team moved from transactional selling to contractors to selling to strategic influencers & buyers in the parent. Sales […] - [International Capability](https://gyroscope.lefent.co.uk/global-power/): International Capability Our international clients say they value us for two key strengths.  We deliver across regions and continents, with effective international programme implementation.  But we do it with local sensitivity that comes from having trainers and consultants resident in 42 countries all working in local languages. Our International Presence Read our new whitepaper How combining training and AI coaching is transforming sales effectiveness. New Whitepaper - [The Team](https://gyroscope.lefent.co.uk/the-team/): The Team  “No individual can be perfect, but a team can be!” A strong team with strong leadership, using that strength to serve our clients. “The common thread”: Innovative capabilities in applying AI to learning, coaching and selling. ​ Gyroscope International brings together successful sales performance businesses from around the world. Our teams are diverse professionals from a common heritage with shared values and demanding professional standards. Richard Higham Chair London Richard Higham Donec ullamcorper nulla non metus auctor fringilla. Sed posuere consectetur est at lobortis. Nullam id dolor id nibh ultricies vehicula ut id elit. Maecenas faucibus mollis interdum. Cras justo […] - [Certifications](https://gyroscope.lefent.co.uk/certifications/): Certifications All Gyroscope affiliates are Certified Members of ISP, and are enrolled on the ISP Fair Ethics Programme Take the Hybrid selling test Take our 5 minute hybrid selling challenge and get a quick assessment TAKE THE HYBRID SELLING TEST - [Why Work With Us?](https://gyroscope.lefent.co.uk/why-work-with-us/): Why Work With Us? If you are leading an international sales organisation with demanding growth goals, you need a sales performance partner who can deliver results on an international level. If you are looking to be on the leading edge in a changing world, you need a sales performance partner who can deliver integrated coaching and training efficiently and effectively, combining AI , digital and in-person channels. If you operate in diverse markets but have a clear corporate purpose, you need a sales performance partner with international reach and local sensitivity. Here is why a €1Bn multinational said they selected […] - [Contact](https://gyroscope.lefent.co.uk/contact/): Contact Us Cras mattis consectetur purus sit amet fermentum. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Vestibulum id ligula porta felis euismod semper. Let’s discuss your project Email Addresses emma.fox@gyroscopeinternational.com - [Blog](https://gyroscope.lefent.co.uk/blog/): Our Blog Take the Hybrid selling test Take our 5 minute hybrid selling challenge and get a quick assessment TAKE THE HYBRID SELLING TEST - [Credentials](https://gyroscope.lefent.co.uk/credentials/) - [Our Solutions](https://gyroscope.lefent.co.uk/our-solution/): Our Solutions We are known for our responsiveness and flexibility, ensuring we adapt to your specific needs but here are the core solutions which clients apply to generate transformational sales growth. Al Coaching Digital Sales Learning Value Selling KAM – The Customer Gyroscope Leadership The Sales Gym Simulators and Gamification AI in Sales Assessments Sales Diagnostics Consultancy Sector-Specific Programs AI Coaching In today’s fast-paced sales world, traditional training falls short, with teams forgetting 80% of what they learn in 30 days. AI-powered coaching offers a dynamic solution, providing consistency and impact. Typical coaching programs lose momentum due to time and […] - [Why Gyroscope](https://gyroscope.lefent.co.uk/why-gyroscope/) - [Welcome](https://gyroscope.lefent.co.uk/): Gyroscope International Welcome Energising success…. Transforming sales…. Leading change…. Your international partner for sales transformation in a changing world New Whitepaper Read our new whitepaper How combining training and AI coaching is transforming sales effectiveness. New Whitepaper International sales performance for a changing world. Leading an international sales organisation with demanding growth goals? You need a sales performance partner who can deliver results on an international level. Adapting to a changing world? You need a sales performance partner who can deliver hybrid sales transformation efficiently and effectively, combining AI, digital and in-person channels. Operating in diverse markets but have a […] [comment]: # (Generated by Hostinger Tools Plugin)