We are known for our responsiveness and flexibility, ensuring we adapt to your specific needs but here are the core solutions which clients apply to generate transformational sales growth.
In today's fast-paced sales world, traditional training falls short, with teams forgetting 80% of what they learn in 30 days. AI-powered coaching offers a dynamic solution, providing consistency and impact. Typical coaching programs lose momentum due to time and visibility issues. AI changes this by offering clear frameworks and real-time insights, ensuring coaching is effective and lasting.
Training imparts knowledge, and coaching solidifies it. AI ensures coaching sticks by reinforcing positive behaviors across teams. This scalable approach makes coaching accessible and effective. Great leaders nurture talent. AI empowers managers with scalable, personalised coaching, enhancing team performance. It transforms coaching into a structured, reliable framework.
AI bridges gaps for growth-oriented organisations, turning isolated moments into data-driven strategies. It speeds up onboarding, reducing new hire productivity time from months to weeks. While coaching remains human, AI enhances it by combining empathy with efficiency, supporting managers in delivering impactful coaching at scale.
AI-powered coaching insights unlock new sales intelligence, revealing the "why" behind success. This combination leads to measurable, sustainable growth, essential for lasting performance.
The Sales Performance Platform Transforming Sales Learning into Sales Results
In a fast-changing commercial world, sales teams need more than training — they need a performance system.
The Sales Performance Platform (SPP) develops sales capability, driving behavioural change, and turning learning into measurable results.
SPP combines structured learning, live practice, and digital reinforcement into one seamless experience.
With integrated analytics, coaching support, and digital delivery tools, the Sales Performance Platform doesn’t just teach sales excellence it enables it. It keeps learning alive, measurable, and aligned with your commercial goals.
Want to know more? Contact Richard.higham@gyroscopeinternational.com
Win on Value. Not Just Price.
Transform your sales conversations from cost to impact.
Gyroscope International’s Value Selling approach helps teams connect what they sell to what customers truly value — delivering measurable business results instead of discounts.
That’s why we champion Value Selling, a disciplined, insight-driven approach that builds integrity, performance, and profit.
We equip sales professionals to act as trusted advisors — uncovering what matters most to each customer, quantifying impact, and positioning your offer as the most valuable choice, not the cheapest.
We blend field training, digital learning, and AI-powered coaching through the Sales Performance Platform and Skeells, ensuring new skills translate into measurable commercial results.
The payoff:
2× higher win rates
43% larger deal sizes
30% faster sales cycles
Stronger, longer-term customer relationships
Value Selling turns learning into earning — and price pressure into opportunity.
Leadership
Multiplying Performance. Maximising Impact.
The greatest multiplier of sales performance isn’t a new tool, incentive, or product — it’s the sales leader.
At Gyroscope International, we help sales leaders unlock the full potential of their teams by mastering the balance between strategy and execution, performance and people, and human judgment and AI insight.
Leading in the Age of AI
Today’s sales leaders have more data, dashboards, and digital noise than ever before. The challenge is focus.
Our programmes help sales managers cut through complexity — turning analytics into action and AI insights into intelligent coaching. We help them:
Plan strategically Coach effectively Execute consistently
Turning Leadership into Leverage
The Gyroscope team equips managers with practical tools, structured routines, and powerful coaching techniques — combining face-to-face learning, digital reinforcement, and AI-driven coaching support.
The result? Leaders who inspire, focus, and multiply the effectiveness of their people.
Because great sales leadership doesn’t just manage activity — it transforms capability, culture, and commercial performance.
Sales Leadership from Gyroscope International: Where planning meets performance, and leadership drives results.
contact Richard.higham@gyroscopeinternational.com
Sales Leadership
Multiplying Performance. Maximising Impact.
The greatest multiplier of sales performance isn’t a new tool, incentive, or product — it’s the sales leader.
At Gyroscope International, we help sales leaders unlock the full potential of their teams by mastering the balance between strategy and execution, performance and people, and human judgment and AI insight.
We call this the Double Pivot: the ability to pivot up — aligning with business strategy and customer value — and pivot down — coaching, enabling, and energising every salesperson to perform at their best.
The Power of the Sales Manager as Coach
Research from Gartner, McKinsey, and the Corporate Executive Board consistently shows that effective sales coaching can improve performance by 19–26% — even before technology is added. When AI-enabled insights are used to focus coaching where it matters most, that uplift compounds.
Coaching doesn’t just improve skills; it builds engagement, ownership, and consistency. It transforms sales managers from deal chasers into performance multipliers.
Leading in the Age of AI
Today’s sales leaders have more data, dashboards, and digital noise than ever before. The challenge is focus.
Our programmes help sales managers cut through complexity — turning analytics into action and AI insights into intelligent coaching. We help them:
Plan strategically – focusing energy on the right markets, customers, and opportunities.
Coach effectively – using data and behavioural insight to build skill, confidence, and accountability.
Execute consistently – driving rhythm and discipline through impactful 1:1s, reviews, and team sessions.
Turning Leadership into Leverage
The Gyroscope team equips managers with practical tools, structured routines, and powerful coaching techniques — combining face-to-face learning, digital reinforcement, and AI-driven coaching support.
The result? Leaders who inspire, focus, and multiply the effectiveness of their people.
Because great sales leadership doesn’t just manage activity — it transforms capability, culture, and commercial performance.
Sales Leadership from Gyroscope International: Where planning meets performance, and leadership drives results.
into measurable performance.
Explore how stronger leadership can multiply your sales effectiveness.
Contact: richard.higham@gyroscopeinternational.com
The Sales Gym Methodology
Turning learning into lasting sales performance.
Traditional sales training no longer fits today’s fast-moving, customer-driven world. Salespeople don’t want long classroom sessions, and leaders can’t afford to take teams away from selling. The Sales Gym Methodology redefines how learning happens — short, focused, and directly connected to the behaviours that drive performance.
Each Sales Gym is a practical, 2-hour “workout” designed to be close to the real work — virtual or hybrid — with small groups of 6–7 participants. In every session, sales teams practice real skills, apply tools to live opportunities, and identify personal actions linked to customer-facing priorities. Learning is reinforced through peer feedback, story-sharing, and the deliberate building of new habits over time.
Change doesn’t happen in a day, so the methodology is structured over 3–6 months, enabling sustainable behavioural growth. Managers are developed as coaches to keep the momentum going, embedding learning into everyday sales conversations.
The Sales Gym Methodology builds:
Confidence through practice — not theory.
Consistency through coaching — not one-off training.
Continuous improvement through feedback and reflection.
It’s sales training built for performance — focused, flexible, and proven to deliver measurable results.
Want to know more about The Sales Gym Methodolgy? Contact steve.potiphar@gyroscopeinternational.com
Simulations and gamification are transforming how salespeople learn-bringing training to life in ways that feel natural, intuitive, and engaging. Today’s learners expect experiences that mirror how they access knowledge and entertainment in their personal lives. Just as platforms like Duolingo make language learning interactive and rewarding, modern sales development thrives when it is immersive, hands-on, and motivating.
At Gyroscope International, we design simulations that mirror the real challenges sales teams face. These range from broad commercial scenarios through to highly specialised environments-such as pharmaceutical representatives managing complex territory portfolios or field teams navigating multi-stakeholder decision cycles. By practising in a realistic, low-risk setting, salespeople build confidence, sharpen judgement, and learn to apply skills with precision when it matters most.
Gamification elevates this further. Leaderboards, progress markers, digital badges, scenario pop-ups, and time-based challenges create momentum, healthy competition, and repeated engagement—key ingredients for embedding new behaviours. We also use physical formats such as board-based games, group competitions, and team challenges to bring energy and interaction into the room.
Together, simulations and gamification make learning more memorable, more enjoyable, and significantly more effective-accelerating capability and driving performance in a way that traditional training alone simply cannot match.
Artificial intelligence is reshaping how sales teams think, work, and win. At Gyroscope International, we see AI not as a threat to the salesperson-but as a powerful amplifier of their capability. Our belief is simple: AI will not replace all salespeople, but salespeople who use AI will replace those who don’t.
Through our partnership with Animis, we integrate AI into day-to-day selling in a way that feels natural, practical, and genuinely helpful. Animis blends human and digital intelligence-supporting sales teams with deal insights, customer cues, pre-call preparation, opportunity qualification, and real-time prompts that help salespeople focus on what matters most. It strengthens judgement, reduces admin, and creates more time for customer impact.
AI also transforms how salespeople learn and improve. Skeells, our AI-driven sales coaching platform, brings practice, reinforcement, and personalised feedback into the rhythm of everyday work. Salespeople can rehearse conversations, sharpen messaging, handle objections, and receive instant coaching-anywhere, anytime. Sales managers gain structured insights that elevate their coaching conversations and accelerate team capability.
Together, Animis and Skeells combine the power of AI with the irreplaceable strengths of human selling-building confidence, sharpening execution, and helping teams achieve consistently stronger results.
Assessing the competencies of salespeople is one of the most powerful steps an organisation can take to accelerate performance. Without a clear understanding of strengths, gaps, and behavioural patterns, sales development risks becoming generic, inefficient, and disconnected from commercial reality. Effective assessment provides a baseline-a precise starting point against which improvement can be measured and return on investment demonstrated.
Assessment also creates focus. By identifying the critical few capabilities that will deliver the greatest impact, leaders can target development where it matters most. Instead of spreading effort thinly across dozens of skills, sales teams concentrate on the behaviours, conversations, and decisions that move customer opportunities forward and align with strategic priorities. This ensures learning, coaching, and performance management all reinforce the same outcomes.
At Gyroscope International, we draw on a suite of in-house and market-leading tools to give clients a complete, evidence-based picture of capability. These include sales reluctance analysis, which pinpoints hidden mindset barriers through SalesTest, competence assessment tools which provide a robust assessment of skills, behaviours, and knowledge; and Skeells, which identifies development priorities through AI-driven practice and feedback.
Together, these assessments give clarity, direction, and measurable improvement-ensuring sales development is not just activity, but a strategic investment in performance and growth.
In medicine, the principle is clear: “Treatment without diagnosis is malpractice.” The same applies to sales performance. Without a precise, evidence-based diagnosis, organisations risk investing in solutions that don’t address the real issues. A good sales diagnostic provides clarity-revealing where you are today, what is possible, and where to focus for the greatest commercial impact.
At Gyroscope International, our diagnostic approach ranges from light-touch scans-interviews, data reviews, and field insights—through to robust, structured diagnostics using our proven FIT2SELL and FIT4KAM methodologies. These frameworks give leaders a validated view of the “As Is”, a shared picture of the “Should Be”, and a clear, costed, prioritised Master Plan to bridge the gap.
FIT2SELL is designed for organisations selling B2B across varied customer bases. It uncovers the strengths and constraints of sales strategy, structure, processes, activity levels, and capability. FIT4KAM, the strategic account version, goes deeper into account selection, stakeholder alignment, growth potential, and global or national key-account performance. Both diagnostics use proprietary tools such as the Balance Check to validate findings and ensure alignment.
The result is powerful: a clear roadmap for sales improvement, grounded in data and agreed by the leadership team. No guesswork, no assumptions-just confidence, clarity, and a direct line of sight to stronger performance and sustainable growth.
Gyroscope International offers a comprehensive consultancy capability that helps organisations build the structures, processes, and strategies required for sustained commercial success. Our support spans the entire sales ecosystem—from sales process design, sales-marketing integration, and sales organisation architecture to sales enablement, sales compensation, and the development of growth-focused commercial strategies. Whether refining go-to-market design, improving sales productivity, or aligning leadership around ambitious growth goals, we bring clarity, challenge, and forward momentum.
Our consultancy strength lies in the calibre and experience of the Gyroscope team. Our consultants are former sales leaders, operational specialists, and senior executives with hands-on experience across Health & Life Sciences, Technology, Financial Services, Manufacturing, Professional Services, and other demanding sectors. This blend of broad commercial exposure and deep sector insight enables us to diagnose quickly, design intelligently, and deliver solutions that work in the real world.
We act as trusted advisors to Sales Leaders and Chief Revenue Officers-providing strategic counsel, practical tools, and the external perspective needed to unlock performance at pace. Our approach is intelligently pragmatic: rooted in evidence, shaped by operational reality, and always focused on value-added outcomes.
The result is consultancy that delivers measurable impact-aligning teams, strengthening commercial execution, and accelerating growth.
Every industry sells differently. Buying cycles vary, stakeholder groups shift, and the commercial pressures facing customers can be worlds apart. That’s why Gyroscope International designs sector-specific programmes that reflect the real dynamics of each market-not generic concepts, but tailored development built around how value is created, communicated, and captured in your world.
Our sales consultants bring hands-on leadership experience across industries including Automotive, Construction & Building Materials, Engineering, Financial Services, Food & Drink, Health & Life Sciences, Manufacturing, Professional Services, Technology, and Textiles. Because each of these sectors operates with its own rhythms and constraints, we build programmes that align to the unique challenges and opportunities of the environment.
In highly technical or regulated sectors-such as Health & Life Sciences or Financial Services-we equip teams to manage complexity, influence scrutiny-driven stakeholders, and sell through long decision cycles. In fast-moving categories like Technology, Food & Drink, or Automotive, programmes focus on agility, customer insight, and executional discipline. For Construction, Building Materials, and Manufacturing, we help salespeople navigate fragmented decision-making, distinct channel structures, and the mix of commoditised and solution-led selling.
The result is training that speaks the language of your industry, sharpens the capabilities that matter most, and delivers measurable commercial impact.
How combining training and AI coaching is transforming sales effectiveness.