Our presence in the Americas
We are clear about our coverage. Our named consultants in the Americas are based in Canada and Mexico. For wider programmes we coordinate delivery through the wider Gyroscope group, which covers 40+ countries in total. Our credentials include a programme for international trade finance specialists and their managers in an international bank, delivered in over 30 countries across Latin and North America, Europe and APAC.
This makes us a good fit for companies whose sales organisation spans several continents and who want their teams in the Americas to follow the same programme as everyone else.
Clients typically come to us with a programme that is already running, or being designed, for Europe or Asia, and want their teams in Canada or Mexico to follow the same approach. We can also start a programme in the Americas and extend it to other regions afterwards.
Who delivers
Earl Robertson, based in Canada, has trained and coached thousands of salespeople and their leaders. He has worked as a CEO, Sales Director, Sales Manager and rep, has led international expansion and has designed university-accredited sales programmes.
Marco Antonio Jimenez De la Mora, based in Mexico, has 50 years of experience leading sales across Latin America for major global players. He specialises in change management and creates business simulations that help leaders practise real decisions.
Both consultants combine senior commercial leadership with long experience of training and coaching salespeople and managers. They work with the rest of the Gyroscope team on programme design, so content and tools are the same as those used in other regions.
Programmes we bring to the region
- Value Selling, to help teams win on business outcomes and protect margin.
- Sales Leadership, developing managers as coaches through the Double Pivot approach.
- Simulations and gamification, giving teams realistic, low-risk practice.
- Digital Sales Learning and AI coaching with Skeells, so participants can practise between sessions, wherever they are.
- Sales Diagnostics, to agree priorities before investing in training.
Every programme is tailored to your products, customers and channels. We start with your strategy and the gaps a diagnostic or assessment reveals, and select the solutions that address them. Content is adapted for local customers and practices before delivery.
Joined up with your global programme
A single programme lead manages content, scheduling and reporting across all regions. Our consultants in the Americas adapt examples and delivery to their markets, in the languages your teams require, while keeping the shared methodology. Results are measured with the LTEM model, so leaders can compare competence, behaviour change and commercial impact across the Americas, Europe and Asia Pacific.
This gives global sales leaders a single view of progress. Regional managers in the Americas receive the same reporting as their peers elsewhere, and good practice can be shared between regions.
